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Adsense Channels |
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Tuesday, April 10, 2007 |
Source: Google
Test your success with channels
Wondering whether a certain ad placement, format, or color will be effective on your pages? Run a test to find out. Experimenting with AdSense can help you discover what will work best for your site, and channels are the perfect tool for your experiments. Any time you make changes to your site, take advantage of channels to measure and observe the effects. Whether you want to track a specific type of ad placement or an entire site, custom and URL channels will help you determine what'll be most successful.
Testing will also help you make smart decisions about your ads. If you're considering implementing one of our other optimization tips, we encourage you to test it out with channels. The more you test, the better you know the effects of the ads. The better you know the effects of the ads, the faster you'll realize your revenue potential.
Tip for channel users: When you create a custom channel, give it a detailed name so you can easily identify it later in your reports. For example, "ArticleRightWideSkyscraperOpenAir" could represent your wide skyscraper ad unit with the Open Air palette, located on the right-hand side of your article pages.
What are channels?
Channels enable you to view detailed reporting about the performance of specific pages and ad units. By assigning a channel to a combination of pages or ad units, you could track the performance of a leaderboard versus a banner, or compare your motorcycle pages to your automobile pages. You can even create a channel to track each of your separate domains, so you can see where your clicks are coming from. While channels can be used to track performance and revenue, they won't have any effect on your earnings or ad targeting.
There are two types of channels from which to choose: URL channels, and custom channels.
URL Channels
Use URL Channels to track your performance without modifying your ad code. By entering a full or partial URL, you can begin tracking the performance of particular pages in your site. You can enter a top-level domain name to track all of the pages on that domain, or you can enter a partial URL to track all of the pages below a certain directory. Entering a full URL will track the performance of that particular page.
URL channels are only available for AdSense for content pages. If you would like to track your AdSense for search performance, please use custom channels.
Custom Channels
Custom channels allow you to track the performance of specific ad units based on your specified criteria. By pasting channel-specific ad code into your pages, you can track a variety of metrics across a range of URLs. Use custom channels to track the performance of different ad formats, for example, or to compare different page topics to one another. To learn how to create and assign custom channels, please read How do I create custom channels?
You can also turn any custom channel into an ad placement on which advertisers can choose to place their ads.
With up to 200 AdSense channels, plus 200 AdSense for search channels available for each publisher, you can use channels to gain the insight you need to optimize your site's performance. It's easy to add, deactivate, or rename your channels, and customized reports are simple to generate.
Tip: View our Optimizing with Channels guide for instructions and suggestions on using channels to track and improve performance.
Generating Channel Reports
Active channels gather data that's accessible to you at all times. The data is organized for you in report form and can be retrieved by taking the following steps:
1. After logging in, click on the link to 'Advanced Reports'
2. Select the product you're tracking: AdSense for content or AdSense for search.
3. Then click the radio button labeled Channel data.
4. Next choose the date range in which you're interested.
5. Now choose the channels for which you'd like to assemble a report by using the check boxes.
Note: To easily find a particular group of channels, use the search function.
According to the naming convention described in the custom channels section, if you wanted to find all of the channels associated with your home page, you'd type 'Home' in the 'Find Channels' box. Similarly, if you wanted to find all of the channels associated with rectangular ad boxes, you'd search for 'Rect'. Once you've completed the search, you can simply select all of the results or choose them individually.
6. Once you've selected the desired channels, decide how you'd like to group the data.
- For a day-by-day report of the data from the selected channels choose the Date radio button.
- For an aggregate report of channel statistics over a selected date range, choose the Channels radio button.
Tip: useful for simple comparisons between two or more channels
- For a comprehensive evaluation of one or more channels' performance displayed by date, choose the Both radio button.
7. Finally, click the Display Report button. |
posted by
A. Mubarok @
5:43 PM
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